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"Akshay Tritiya",the holy day when many perform puja to start a business. Poila Boisakh, the first day of Boisakh is considered an auspicious day to start a business as well as to perform the "HalKhata". According to the  Hindu customs, many choose to perform the same rites & rituals on the holy day of "Akshay Tritiya". 

MYTH____________________
In the "Puranas", the holy Hindu scriptures, there is a story where Ved Vyash once requested Lord Ganesha to help him compose the Mahabharata. Lord Ganesha accepted the offer only after laying down his own terms. He said to Vyashdev that he would write the "Slokas" only if Vyashdev would tally with his speed. If he had to stop due to

Vyashdev, he would discontinue writing. Vyashdev accepted the proposal with counter conditions, stating that Lord Ganesha had to comprehend the meaning of the "Shlokas" before he could pen them down. All terms and conditions agreed upon, Vyashdev  started composing the epic and used very complicated Shlokas. The time lord Ganesha

took to understand the meaning was enough for Vyashdev to compose new lines. It is said that it was the day of Akshay Tritiya, that Vedvyash along with Lord Ganesha started writing the Mahabharata. 
           According to other beliefs, this day marks the beginning of the"SatyaYug" the first of the four Yugs(eras)," Satya", "Treta", "Dwapar "& Kali." Like Poila Boisakh, on the day of the Akshay Tritiya, "HalKhata" or ceremony to start the new audit book is performed with the worship of Lord Ganesha & Devi Lakshmi. Then traditional rituals are followed with welcoming customers & holding dinners. Sweets & new year calendars are distributed to guests.